The exciting 2010 Kia Test Drive Tour marked yet another first for the Motor Industry by Kia Motors South-Africa.

Frequenting four major cities in South Africa, Kia Motors Showcased the striking Kia Soul and Kia Cerato models to the South African public in the 4 major cities including: Gateway Shopping Centre in Durban, Menlyn Mall in Pretoria, Sandton City Shopping Centre in Johannesburg and Canal Walk in Cape Town. 

	Visitors were welcomed to the display set with a variety of fun activities and entertainment programs. As a proud FIFA partner Kia Motors also offered soccer fans the opportunity to “win” two tickets to a FIFA World Cup™ match with hospitality. Fans had to guess the combination lock on the Kia Car to win the tickets. One of the highlights at the show was the first live graffiti art exhibition on a Kia Soul by talented graffiti artist Rasty. This exhibition was a crowd stopper with many spectators reaching for their cellular phones to take a picture or capture the action on video.
During the floorshows, 082-STATIC-BBOYS mesmerized the audience with their fantastic free style soccer skills and break dance routines. With 2010 FIFA World Cup tickets™, soccer balls, vuvuzela’s, match schedules and free photo’s up for grabs, many visitors entered and participated in the various events at the activation. There was also lots of fun for the kids. Sony Playstation® consoles kept the young and young at heart occupied with FIFA 10 and appearances by Zakumi, the official 2010 FIFA World Cup™ Mascot, and our own Kia Transformer mascot proved to be favourites amoungst the crowd.

Those visiting the KIA Motors activation were not only surprised by the fantastic value for money that Kia products offer, but were also amazed at the design and style that’s now part of the brands DNA.

It is clear that KIA Motors is a force to be reckoned with in the Motor Industry landscape in South Africa and dynamic activations such as the 2010 KIA Test Drive Tour proves that KIA Motors South Africa possesses “The Power to Surprise!”